| The technology acquisition and licensing market
is estimated at $110 billion dollars and growing rapidly. As a result, most
technology companies are exploring ways to monetize their unused or underused
IP assets.
The problem is that an intellectual property asset is not a traditional
product. Finding potential licensors and licensees is an ad-hoc and a
hit-or-miss proposition. For example, the majority of companies do not have a
systematic program for IP commercialization and are limited in their reach.
Moreover, companies rarely look beyond their own industry to license or acquire
technologies.
Intellectual property can be a company's most valuable asset. But simply owning
intellectual property is no guarantee of success. This is especially true among
technology-based industries, in which technology developers need to find the
most effective ways to leverage their intellectual property, and technology
users need to understand how to most effectively obtain the intellectual
property they need.
In today's volatile, fragmented technology marketplace, licensing is fast
becoming the intellectual property strategy of choice. It affords owners a
viable means of maximizing revenue, while providing borrowers with
cost-effective, relatively risk-free access to the intellectual property of
others. But whether licensing-in or licensing-out, the process is a complex
one, involving, among other things, extensive market research, identifying
prospects to sell or buy intellectual property, negotiating the best possible
deal, and successfully managing the relationship.
Businesses are quickly discovering the benefits of out-licensing their
intellectual property. Our clients can best unlock the value inherent in their
IP portfolios by using the services of a focused partner who excels at the
business of IP commercialization. One who will deliver a favorable return on
invention.
FrontPoint Services employs a systematic and comprehensive approach to IP
commercialization with its partners. Beginning with a thorough assessment of IP
assets, leading to opportunity identification, FrontPoint Services provides the
technical and business expertise to identify the prospects by providing market
and industry analysis, initiate contact with prospects, completely manage the
transaction, and negotiate the best possible finalized licensing agreement for
our clients. FrontPoint Services provides an end-to-end outsourced service that
is focused and effective.
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